Let's begin processing your idea by answering key questions which you would be asked by a friend, colleague or investor. Using the PROACTIVE PROCESS you can process your idea into: Purpose - What is the purpose of this business idea or marketing campaign? Research - What research have you done? What experience do you have? Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind? Audience - Who are you going to sell to? Content - What content are you going to create to sell this idea? Turn-On - What channels are you going to use to market/advertise? Ignite - What are you going to invest for the project/per channel/advertising/marketing? Verification/Validation - How are you going to verify success? Evolve - What could this idea/business/product evolve into? Whats the BHAG?